New — the OSERA Agent now closes orders on WhatsApp end-to-end ₹0 commission · Razorpay UPI, cards & COD at gateway cost Festive onboarding — free catalogue migration for the first 100 boutiques this month
Chapter 00 · The boutique that built a platform

Sell fashion where India already shops — on WhatsApp.

A branded storefront, an AI sales agent on the WhatsApp Business Platform, AI cataloguing and one-tap publishing to Instagram, Facebook & Meesho — the exact stack behind oserafashions.com, now open to every boutique.

Works with WhatsApp Instagram Facebook Razorpay Google Pay PhonePe
0sellers onboarded
0GMV processed
0conversion vs. web checkout
New order · ₹1,699closed by OSERA Agent · Chennai
UPI payment capturedRazorpay · payment.captured
WhatsApp Business Platform Meta Commerce Manager Instagram Shop Facebook Shop Razorpay Google Pay PhonePe Paytm Google Shopping Claude Gemini Dunzo WhatsApp Business Platform Meta Commerce Manager Instagram Shop Facebook Shop Razorpay Google Pay PhonePe Paytm Google Shopping Claude Gemini Dunzo
Chapter 01 · The drop

Campaigns that look like this, and run themselves.

The Retention agent drafts Meta-approved creatives from your catalogue, sends them to opted-in segments on WhatsApp and Instagram, and reports revenue per campaign.

OSERA FashionsSponsored · WhatsApp & Instagram
Festive drop · live now

Ruby Red Anarkali

Kurta Set

Flared silhouette, tonal yoke embroidery, straight pant and dupatta. Pure cotton, made for day-long celebrations.

₹1,699₹5,79870% OFF
Free shipping · ships in 24h
4.9 · 128 reviews
Best seller · restocked

Premium Dhabu

Cotton 3-Piece

Hand block-printed Dhabu cotton kurta with pant and dupatta. Breathable, office-to-evening, machine washable.

₹1,399₹5,39874% OFF
2,300 sold this month
UPI · COD · EMI
Summer edit · co-ords

A-Line Kurta &

Palazzo Co-ord

Relaxed A-line kurta with wide-leg palazzo. Soft cotton in warm sand — the set you'll reach for every weekend.

₹1,099₹2,29952% OFF
Size help on WhatsApp
Easy exchange
Ruby Red Anarkali
Festive dropWhatsApp broadcast · 1,204 opted-in
₹94Krevenue
Dhabu Cotton Kurta Set
Best seller restockInstagram story + WA · back-in-stock
71orders
A-Line Co-ord
Summer editSegment: co-ord browsers, 90 days
38%read rate
Chapter 02 · One evening, one order

Follow a single order from "Hi, is this available?" to a repeat customer.

9:41PM

Priya sees a reel. She messages.

Most fashion enquiries in India arrive after 9 PM — when boutiques are closed. Priya taps the WhatsApp button on an Instagram reel and asks about the red Anarkali in M.

61% of enquiries arrive outside business hours
9:41PM · +6s

The OSERA Agent answers in six seconds.

It reads the size chart, checks live stock, reserves the piece for 30 minutes and confirms Delhivery can reach 600040 by Thursday. No template, no waiting.

Reasoning on Claude · grounded in your catalogue
9:44PM

She pays with UPI, inside the chat.

A Razorpay link opens PhonePe. The payment.captured webhook lands, the order is created and Shiprocket books the pickup — all before Priya puts her phone down.

3 minutes 12 seconds, enquiry to paid
Thu11:20 AM

Delivered. Reviewed. Remembered.

Tracking, delivery confirmation and a one-tap review request go out automatically. Priya's size, colour preference and city are now part of her profile.

Every order enriches the customer record
+34days

The next drop finds her first.

When the olive Anarkali lands, the Retention agent sends Priya a Meta-approved template with her size pre-selected. She orders again. That's how 41% of OSERA orders become repeat orders.

41% repeat rate · zero manual follow-up
@oserafashions · Reel
Ruby Red Anarkali · tap to order on WhatsApp
Red anarkali in M? Need it by Friday
Yes — M is in stock and I've held one for you for 30 minutes. Delhivery reaches 600040 by Thursday, so Friday is safe.
Total ₹1,699, free shipping.
Pay ₹1,699 CODTalk to a human
Agent trace · run #482133m 12s · 0 human messages
inventory.reserveOS-ANR-RED-M · held 30 min
Reserved
paymentLink.create₹1,699 · UPI intent · plink_Nx4…
Sent
payment.capturedPhonePe · UPI · ₹1,699
Paid
shipment.createShiprocket → Delhivery Surface · AWB 1938…
Booked
Out for deliveryDelhivery · Anna Nagar hub · Thu 9:05 AM
Sent
DeliveredThu 11:20 AM · signed by Priya R.
Confirmed
Review requested"How was the fit?" · 1-tap rating
5 ★
Profile enrichedSize M · likes Anarkali · Chennai · UPI
CRM
Hi Priya — the Olive Anarkali Set just landed, and your size M is in stock. Hold one for you? Yes, hold MNot now
Yes please!
Chapter 03 · The stack

Built end-to-end for how small fashion brands actually sell

From the first product photo to the repeat order — OSERA handles the storefront, the conversation, the payment and the data.

Chapter 04 · The numbers

What WhatsApp-first actually changes

Median results across active OSERA-powered boutiques, trailing 12 months. Compared against the same sellers' website checkout before switching.

0

higher conversion from enquiry to paid order on WhatsApp versus a web cart.

0

Enquiries answered in < 10 s

The agent replies instantly, day or night, in the customer's language.

0

Orders closed with zero human messages

Size, stock, payment and shipping handled end-to-end by tools.

0

Repeat-customer share

Every order enriches the profile the Retention agent sells to next.

The WhatsApp funnel · per 1,000 enquiries

Enquiry1,000
Agent replied982
Stock reserved
712
Paid / COD confirmed
438
Repeat within 60 d
181

Same sellers, before & after

Conversion · WhatsApp + agent43.8%
Conversion · website cart12.9%
Median first reply6 s
Median first reply · manual DMs3 h 40 m
Abandoned payment links recovered18%
Chapter 05 · The agent

Every message becomes a tool call. Every tool call becomes revenue.

The OSERA Agent doesn't guess. It reads your PostgreSQL catalogue, reserves stock in Redis, creates payment links through Razorpay's API, books shipments on Shiprocket and replies through the WhatsApp Cloud API — then logs the whole run so you can replay it.

  • Five specialised agents: Concierge, Checkout, Fulfilment, Retention, Merchandiser
  • Reasoning on Anthropic Claude, vision on Google Gemini, private Llama 3.1 option
  • Price lock, atomic stock holds and human handoff built into every tool
ClaudeGeminiOllamaPostgreSQLRedisCloudflare
Inside the OSERA Agent
Agent trace · run #48213Priya R. · Chennai 600040 · closed in 3m 12s
Inbound"Red anarkali in M? Need it by Friday."
Received
catalog.lookup → inventory.reserveOS-ANR-RED-M · 3 in stock · held 30 min · ₹1,699 locked
Running…
shipping.eta600040 · Delhivery Surface · delivers Thu — before deadline
Running…
razorpay.paymentLink.create₹1,699 · UPI intent + card · plink_Nx4…
Running…
payment.capturedorder #OS-10482 · Shiprocket AWB booked · tracking sent
Closed
Chapter 06 · Our own store

We run oserafashions.com on the exact platform we sell.

Elegant dresses, kurtas and co-ord sets for the modern woman — designed in Chennai, ordered on WhatsApp, shipped across India. Every feature on this site was built for our own boutique first, then opened to other sellers.

  • Storefront live at oserafashions.com with min. 50% off drops & free shipping
  • WhatsApp Business on +91 97913 33792 with the OSERA style assistant
  • Instagram @oserafashions and Facebook Shop synced from one catalogue
0repeat customers
0orders via WhatsApp
0to list a product
Ruby Red Anarkali Kurta Set
Ruby Red Anarkali Set₹1,699
Premium Dhabu Cotton 3-Piece Kurta Set
Dhabu Cotton 3-Piece₹1,399
A-Line Kurta with Palazzo Co-ord Set
A-Line Palazzo Co-ord₹1,099
Floral Sugarcane Maxi Dress
Sugarcane Maxi Dress₹1,299
Chapter 07 · Your first hour

From photo to first order in under an hour

Create your store

Pick a name, upload your logo, choose a theme. Live on yourbrand.oserafashions.com or your own domain.

Gemini

Snap & list

Photograph a product. Gemini vision fills name, category, description, sizes and price. Approve and publish.

WhatsApp

Connect WhatsApp

Link your WhatsApp Business number. Your catalogue syncs and the OSERA Agent starts replying.

Razorpay

Sell & ship

Customers pay via Razorpay UPI or choose COD. Shiprocket books the pickup, tracking goes out on WhatsApp.

AI cataloguing · Merchandiser agent

List 50 products before your chai gets cold.

Cataloguing is the #1 reason sellers abandon online stores. The Merchandiser agent does the typing with Gemini vision: background removal, product naming, category detection, description writing and price suggestions from comparable listings — then syncs to Meta Catalog, Meesho and Google.

  • Background removal & photo enhancement in one tap
  • Auto-detected category, fabric, occasion & colour tags
  • Speak the description in Tamil, Hindi or English — we transcribe it
  • Bulk mode: shoot 30 photos, review 30 drafts
See AI upload
IMG_2041.jpgBackground removed · Enhanced
Done
Ruby Red Anarkali Kurta SetKurta Set → Anarkali → Festive
Gemini
DescriptionFlared Anarkali kurta with tonal yoke embroidery…
Claude
Suggested ₹1,699Comparable listings ₹1,450–₹1,899
Smart
Publish to 4 channelsStore · WhatsApp · Instagram · Meesho
Ready
Chapter 08 · Sellers

"I stopped losing orders in my DMs."

"

Earlier I'd screenshot Instagram DMs into a notebook. Now every enquiry becomes a WhatsApp order card with payment. Repeat buyers went up 40% in three months.

NT
Nila T.Nila Threads · Chennai
"

The AI upload is unreal. I photographed 62 sarees on a Sunday afternoon and the whole catalogue was live by evening — with descriptions better than I'd write.

KM
Kalpana M.Kalpana Silks · Kanchipuram
"

Publishing to Meesho and Instagram from one place saved me a part-time hire. Inventory never goes out of sync anymore.

AJ
Aarohi J.Aarohi Couture · Jaipur
Chapter 09 · Pricing

Simple pricing. Zero commission.

Start free, upgrade when you're ready. No hidden transaction fees on your sales.

Starter

For your first 50 products

₹0/mo
  • Storefront on oserafashions.com
  • WhatsApp click-to-chat
  • 20 AI listings / month
  • UPI & COD
Start free

Brand

Multi-store & teams

₹2,999/mo
  • Everything in Growth
  • 5 staff seats & roles
  • Dedicated WhatsApp number
  • Priority support & onboarding
Talk to sales

Compare all plans

Your boutique, live on WhatsApp by tonight.

Free forever for your first 50 products. No credit card, no commission.