Follow a single order from "Hi, is this available?" to a repeat customer.
Priya sees a reel. She messages.
Most fashion enquiries in India arrive after 9 PM — when boutiques are closed. Priya taps the WhatsApp button on an Instagram reel and asks about the red Anarkali in M.
The OSERA Agent answers in six seconds.
It reads the size chart, checks live stock, reserves the piece for 30 minutes and confirms Delhivery can reach 600040 by Thursday. No template, no waiting.
She pays with UPI, inside the chat.
A Razorpay link opens PhonePe. The payment.captured webhook lands, the order is created and Shiprocket books the pickup — all before Priya puts her phone down.
Delivered. Reviewed. Remembered.
Tracking, delivery confirmation and a one-tap review request go out automatically. Priya's size, colour preference and city are now part of her profile.
The next drop finds her first.
When the olive Anarkali lands, the Retention agent sends Priya a Meta-approved template with her size pre-selected. She orders again. That's how 41% of OSERA orders become repeat orders.
Ruby Red Anarkali · tap to order on WhatsApp

OS-ANR-RED-M · held 30 minplink_Nx4…




