Home Features Analytics & CRM
Insights · Customers

Your best customers are already in your chats. Now you'll know who they are.

OSERA stitches together storefront visits, WhatsApp conversations and orders into one customer view — then tells you what to do next.

This month · OSERA Fashionsvs. last month
Revenue
0L
18%
Orders
0
11%
Top channels
WhatsApp · 58%
Instagram · 27%
Storefront · 15%

Dashboards a boutique owner actually reads

No jargon. Plain answers to the questions you ask every Monday.

Sales & channels

Revenue, orders, AOV by day/week/month — split by storefront, WhatsApp, Instagram and marketplaces.

Product performance

Best sellers, slow movers, size-wise sell-through and "viewed but not bought" so you know what to reshoot or discount.

Repeat & retention

Repeat rate, days-to-second-order and cohort curves. See whether festive buyers come back.

Conversation analytics

Response time, bot resolution rate, chats-to-orders conversion and top unanswered questions.

Geography

Orders by city and pin code. Plan hyperlocal delivery and pop-ups where demand is.

Returns & RTO

Return reasons, size-related returns per product, COD refusal rate — with suggested fixes.

A CRM that lives in WhatsApp.

Every contact carries their orders, sizes, preferences and chat history. Build segments in two taps and message them with templated broadcasts that comply with Meta's rules.

  • Auto-segments: VIPs, at-risk, festive-only, size-M lovers
  • Broadcasts with product cards, coupons and per-campaign revenue tracking
  • Birthday, anniversary and "back in stock" automations
  • Opt-in management & quiet hours built in
VIP · 3+ orders142 customers · avg ₹4,820 LTV
Broadcast
At risk · 90+ days silent318 customers
Win back
Browsed Anarkalis, no order67 customers this month
Nudge
Last campaign: Onam Drop1,204 sent · 38% read · 71 orders
₹94K

Weekly insights, delivered on WhatsApp

Every Monday morning, OSERA sends you a 5-line summary with one recommended action — restock, reshoot, discount or broadcast.

OSERA — Week 37
Revenue ₹82,400 (▲12%) · 61 orders
Best seller: Ruby Red Anarkali Set (M sold out)
Slow: Grey Vatican Embroidery Set — 0 sales, 214 views
Suggested: restock Anarkali size M; try a ₹200-off broadcast to 67 Anarkali browsers.
Send broadcast Restock

Stop guessing. Start growing.

Analytics & CRM are included in Growth and Brand plans.